Children are pure, disarming and also vulnerable; your most precious possession. You want to take good care of them and Puur Company understands that!
Children's skin is much more vulnerable than adult skin and deserves extra attention and protection. With its special skin care products, Puur Company wants to make parents and children aware that optimally protecting the skin is important to improve their health in both the short and long term.
– Dieke van Groningen, Pure Company.
The skin is the largest organ that humans possess and is exposed to harmful influences on a daily basis. The skin of a child up to 18 years of age cannot be compared to the skin of an adult. This skin is up to five times thinner and up to five times drier than adult skin. This is because the sebum-producing glands are still small and the production of skin fats is limited. The skin barrier has not yet been sufficiently built up, which makes the skin extra sensitive to harmful external influences.
In short, that requires good products, because every person is unique. That is why Puur Company only distributes and develops natural or organic quality products especially for children.
Puur Company exclusively carries the following brands: eco.kid organics from Australia, Lady Green Paris from France and develops and distributes the Dutch Loverock natural for kids .
"My name is Dieke van Groningen, both an entrepreneur and a mother of two beautiful children. A mother who decided to make her dream come true by following her heart, despite her brilliant career. My dream was to develop pure natural skin care especially for children from the first year of life."
"Growing up in an entrepreneurial family in the skin care world, I am convinced that the use of natural quality products makes a positive contribution to health. As a conscious mother, I went looking for natural and high-quality products especially for the vulnerable skin of children. Products without unnecessary additives and aggressive substances. It turned out to be difficult to find these products. Many friends also appeared to be open to purchasing quality products for their children. High time to change that and develop a purely natural child care line myself."
"By reading and talking a lot about the skin and children's skin, I quickly discovered that the skin is a beautiful organ that has to endure a lot. Every day we expose ourselves to cold, sun, wind or long hot showers. Every day our skin has to work hard to stay hydrated and to keep the sebum production in balance. This is especially true for the vulnerable, dry skin of children. After the first year of life, children's skin is up to five times thinner and drier than adult skin. This requires specific products with high-quality active ingredients. Products that are gentle on the skin and respond to the most common skin problems in children such as dry skin, itching, cradle cap or eczema. I am convinced that it is crucial to use quality products, especially for children."
"Based on this knowledge, I started researching which natural active ingredients are suitable for children's skin. The starting point was that it should only be natural quality products, without irritating and harmful substances. Products with mild ingredients specially tailored to children's skin. Products that are sustainable in use and really work. From this conviction, both Loverock natural for kids and the umbrella company Puur Company were created, simply the best for your child. Products without unnecessary additives; only the very best, straight from nature."
